Ramble on

A place for the mind-numbing thoughts that run through my head

23 July 2007

Misguided moments in advertising part 3


The River Wild, Meryl Streep's rafting opus was a minor hit when it was released in The US, but one wonders how its box-office would have been affected if the marketing department had taken a page out of Japan's playbook and put a clearly nude Meryl front and center on the poster. Did they really think that advertising a flash of her flesh would actually sell MORE tickets?

See also
Misguided moments in advertising part 2
Misguided moments in advertising part 1
Misguided moments in advertising

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